From digging in the dirt to racing tricycles to teatime in the grass, toddlers are always in motion. Start Up Kids apparel keeps up with little ones in search of big adventures. Our super fun and functional playsets have the same quality and style parents love in Baby Starters — dynamic elements, durable construction and playful design — now made for a growing, talking, walking (and running!) kid.

Toddlers adore the spirited side of Start Up Kids, from lively graphics and bright colors to comfortable fabrics and textures that move so well kids want to dance and play all day.